18th July 2017HologramRetailSecure Labels

Top ten uses for Hologram labels

Hologram labels are one of the most used and efficient security features to fight against counterfeiters.

We come across them every day on credit cards or banknotes but there are many other applications for holograms that can support organisations with their brand protection strategy and help them protect their products, their clients and their reputation.

1. Currency and official documents

Holograms are commonly used on credit cards, passports and banknotes. The new $5 note is full of holographic features, making it one of the hardest in the world to counterfeit.

Holograms can also be used on any official documents such as customs documents, driving licence, legal documents, tax receipt documents.

2. Certificates, testamurs and AHEGs

Fake certificates are becoming widely available online and, for a few hundred dollars, you can be the proud owner of a fake degree from a well-known university, TAFE or training organisation. Certificate fraud devalues qualifications and jeopardises organisations’ reputation as providers of high-quality education.

A bespoke hologram is virtually impossible to replicate and protect certificates from being forged. Hundreds of institutions in the Education sector already use certificates carrying holograms.

3. Pharma Labels

Thousands of people die each year because of counterfeit drugs , which have become the top health issue worldwide. Governments across the world are implementing new directives whereby pharma packaging must carry tamper-evident and security features.

Tamper-evident and hologram labels on pharmaceutical packaging can help authenticate the drugs and track them back to the manufacturers ensuring that they are genuine whilst showing if the box has been tampered with.

4. Event tickets

Hundreds of cases of ticket scams are reported every year from concerts and football matches to global events such as the World Cup or the Olympics. Adding security features to your tickets such as security inks and paper, complex numbering matrices and bespoke holograms effectively protect tickets against counterfeiting.

5. Clothes and accessories labels

Counterfeiting which represents 10% of world trade in fashion is one of the fastest-growing economic crimes worldwide just ask the fans on NBA.  More and more businesses are concerned about the risk of damage to their reputation and brand protection is at the top of their agenda. Security labels, including hologram labels, are very efficient in the fight against counterfeiting.

As well as being very difficult to remove, bespoke hologram labels are also virtually impossible to replicate and are widely used by luxury brands including Chanel, Dolce & Gabbana and Rolex.

They can be made interactive by adding complex variable data into the design enabling the “track and trace” of goods from manufacturer to retailer and consumer and can also be used as a powerful marketing tool to capture consumer data.

6. ID and membership cards

Adding a hologram to your staff ID or membership cards can help increase the security in your premises. As holograms cannot be copied or scanned, they make ID cards virtually impossible to replicate, reinforcing your security measures. Holograms Holograms are integrated onto card as a transparent layer, which can then be easily seen by the naked eye.

7. Gift vouchers

Gift vouchers have a high monetary value and businesses can’t afford to lose revenues by accepting forged gift vouchers. Although numbering can be added to the vouchers, holograms are easily identifiable and staff can check quickly that they are genuine. Attractive to the eye, they also add value to your brand.

8. Promotional products at events

With every large event (Olympic Games, World Cup, World Expo etc) come with a mascot and an array of promotional merchandise. Unfortunately, counterfeit copies of cuddly toys, pens, keyrings and t-shirts, to name a few, quickly flood the market. As well as undermining approved distributors and retailers’ revenues, it also causes a risk to consumers who may buying products of lower quality which can also be dangerous, especially when it comes to toys.

More and more, large events are now using hologram labels on their promotional merchandise to confirm the authenticity of the products.

9. Food

Olive oil, manuka honey, saffron, vanilla, baby milk and coffee are amongst the most common counterfeit food. When buying counterfeit food, at best, consumers pay a premium for a low-quality product; at worst, it can be dangerous for their health. A bespoke hologram label on the packaging can help consumers identify quickly the origin of the product and its authenticity.

10. Alcohol and Tobacco

Alcohol and tobacco are some of the most seized counterfeit products. Fake alcohol, which often contains cleaning fluids and antifreeze, is responsible for hundreds of deaths. Fake cigarettes have also been found to contain asbestos, dead flies and even worse. As well as being a danger for public health, fake tobacco also costs taxpayers billions a year in lost revenues. Holograms are commonly used on tax stamps to help governments protect public health and tax revenues.

There you have it, 10 amazing uses for hologram labels

Contact us now to find out more and see how Hague Australia can help.