16th May 2017Brand ProtectionEducationGovernmentHealthcareHologramRetail

Why use Holograms?

Understanding why you should use holograms to protect your products is simple; It’s the classic fraud, someone creates a product that has mass-market appeal, and once it proves popular, companies & individuals want to replicate the product. The question, how to protect whats yours?  With the onset of online presence, your brand protection will get harder and harder.

Holographic stickers have been proven to reduce identity theft and are an excellent tool for product protection. With so many sectors now targeted by fraudsters, companies have been turning to Hague Australia to help them to crack down on gray goods and counterfeit copies.

 

Protecting your brand is not a luxury, it’s now a necessity. Don’t get left behind

Here are just some examples of industries who benefit from holographic stickers.

Electronics

We all want the latest tech gadget, and sometimes, we look at sites such as eBay as a cheap option. Desirable electronics like headphones are always a target for knock off merchants. For this reason, Sennheiser includes holographic stickers on all its headphones to help protect against unauthorised copies. Sennheiser’s label also includes a QR code and a verification code that can be used online to verify authenticity.

Technology

Technology giants Microsoft have long used holographic stickers to protect much of their product range. In recent years Microsoft has also started using holographic technology directly on the disc of their software DVDs and games to help further protect their products from counterfeiting.

Sports holographic stickers

Sporting merchandise is big business and as a result, so are illegal imitations. It’s said that official sports merchandisers in the US lose out on 13 million dollars a year to counterfeit goods, so it’s no surprise that unofficial products are a big problem for the NFL. In the space of a few months over 3,000 websites were shut down for selling rip offs of the official NFL Nike jerseys. To combat this, all official NFL products include NFL holographic stickers which consumers are encouraged to look for when purchasing NFL merchandise.

Pharmaceuticals

The pharmaceutical sector has used holographic stickers for product protection for decades – it was first adopted by GlaxoSmithKline (then called Glaxo Welcome) in 1980 to protect prescription medicine Zantac. More recently pharmaceutical companies have added miniature holograms directly to blister packs of pills and bottle caps combined with tamper-evident seals and codes for authentication.

 

Contact us to discuss how we can protect your brand.

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